Privacy

Who we are

Booqello is operated by Onward 2 Upward Ltd, a company registered in England and Wales (company number 12707392), whose registered office is 56 Woodland Avenue, Pencoed, Bridgend, CF35 6UP. Onward 2 Upward Ltd is the data controller for the personal data described below. If you have a question about privacy, contact us at chris@onward2upward.com.

What we collect on this site

Three things. First, the details you type into the enquiry or demo forms — your name, business name, email address, phone number, what you run, and whatever you write in the message box. Second, a short note sent with the form of how you reached us — for example a Google advert, a search, or a link from another site — and which of our pages you were on. Third, measurement data about how the site is used, described under Cookies & measurement below — how much depends on the choice you make in the cookie banner, and none of it includes what you type into the forms. Our hosting provider keeps standard server logs, as any web host does, and those include the IP address a request came from.

Why we hold it

To answer your enquiry and, if you want one, to arrange a demo. That’s the whole purpose. We don’t add you to a newsletter you didn’t ask for, we don’t sell or share your details with anyone else, and we don’t use them for advertising.

How long we keep it

Enquiries are kept for 12 months, then deleted. If you become a customer, your records are governed by your service agreement instead.

Your rights

You can ask us what we hold about you, ask us to correct it, or ask us to delete it — email chris@onward2upward.com and we’ll act within one month. If you’re unhappy with how we’ve handled it you can complain to the Information Commissioner’s Office at ico.org.uk.

Cookies & measurement

Until you choose in the cookie banner, everything is cookieless. Google’s tag runs with consent switched off: nothing is stored on your device, no advertising profile is built, and Google receives only anonymous signals — a page was viewed, an enquiry form was sent — never your name or details.

Visitor counts, for everyone. Our host, Vercel, counts page views without cookies: nothing is stored on your device, and visitors are told apart only by a code that changes every day and cannot be traced back to you. We see totals — how many people read which page, and from which country — never who you are.

Our own visit statistics, for everyone. We also count visits ourselves, in our own database, without cookies: which pages are read, how far down, for how long, which links and buttons are clicked, whether the price calculator is used and whether an enquiry is sent — with the device type (desktop, phone or tablet), the country, and how the visit arrived (for example “Google search” or “an advert”). Your browser keeps a random visit code for the current tab only. If you accept cookies it also keeps a random visitor code, so we can tell a returning visitor from a new one; declining deletes it. We never record your IP address, what you type, or the full address of the site that sent you. These statistics are kept for 14 months.

How you reached us. If you accept cookies, your browser keeps a short note for this visit only — the first page you opened, the site that sent you, and how many pages you read — and sends it with an enquiry if you make one. It is deleted when you close the tab, and never contains anything you type. If you decline, the form sends only the page you were on and the one before it.

One exception is worth naming. If you reached us by clicking one of our Google adverts, Google adds a click reference to the web address you arrive on. We carry that reference in the address as you move between pages, so that if you send an enquiry we can tell which advert brought you here. It identifies the click, not you, and nothing is stored on your device.

If you click Accept, three services set cookies and receive usage data:

• Google Analytics — which pages are visited, and where visitors came from.
• Google Ads — connects our own adverts to enquiries, and may show you our ads elsewhere (remarketing).
• Microsoft Clarity — heatmaps and recordings of how pages are used (clicks, scrolling, movement). Clarity masks what you type by default.

If you click Decline, none of that happens and the site works exactly the same — only the cookieless signals above remain. You can change your mind at any time via Cookie choices in the footer.

Changes

If this notice changes we’ll update this page. Material changes will be dated here. 31 August 2026: added the measurement described above — cookieless by default, with a consent banner for analytics, advertising and session-recording cookies. 8 September 2026: noted that the Google advert click reference is carried in the web address, so an enquiry can be matched to the advert that brought you here. No cookie, and nothing new is stored on your device. 3 October 2026: added cookieless visitor counts by our host, and a note of how you reached us that is sent with an enquiry (kept for the visit only, and only if you accept cookies). 9 October 2026: added our own visit statistics — no cookies, and a returning-visitor code only if you accept.